Ten years ago, CREO was born with a bold vision to help smart companies grow and advance human health. Since then, we’ve served over 300 clients and delivered more than 1,400 unique projects, each tackling distinct challenges in life sciences, healthcare, and technology. From engineering executive alignment to implementing AI-driven solutions, our work has spanned startups to global enterprises, leaving a lasting impact. As we mark our 10th anniversary, we’re compiling our 100 most impactful projects into case studies to celebrate this decade of transformation.
Why Case Studies Matter
Case studies are more than stories; they’re proof of what’s possible when challenges meet expertise. They showcase how CREO and our clients transform obstacles into opportunities, delivering measurable results that drive business growth and improve lives. For our clients, these 100 case studies provide a clear window into our ability to address real-world problems, whether it’s streamlining operations for a healthcare provider, accelerating R&D for a biotech firm, or integrating cutting-edge technology for a clinical research organization.
These case studies are also a resource for collaboration, sharing lessons that foster progress across life sciences, healthcare, and technology. Rooted in our core values like Tell the Truth, this collection reflects our commitment to transparency, showing exactly how we create impact through data-driven solutions and client partnerships. As we celebrate our 10-year milestone, these stories embody our dedication to excellence and our mission to make profound contributions to human health. They’re a testament to a decade of putting people first, ensuring every solution is as human-centered as it is effective.
How We’re Approaching It
Creating 100 case studies is a monumental task. So how are we taking it on? Our team of operational experts, leadership coaches, technologists, and market strategists carefully select projects that highlight diverse situations and challenges. From a pharma service provider assessing years of accumulated technical debt to a clinical research organization engaging CREO to lead targeted training sessions for their staff, each case study is chosen to inspire and inform.
Across many of these case studies, you may notice a common approach we use called C2ORE. This proven engagement methodology helps us assess client needs with precision, design tailored solutions, and operationalize for rapid adoption, working shoulder-to-shoulder with our clients to deliver the results they need.
Case Study #1: Embracing AI
A clinical-stage biotech faced a critical inflection point: their R&D operations needed a technological leap to stay competitive, but resources were tight. The Client had already enabled some AI experimentation across departments, but the approach was fragmented. Teams were using a mix of ChatGPT, Copilot, and Gemini, with varying levels of adoption and confidence.
To unify and accelerate their AI journey, CREO delivered a tailored two-day AI workshop. The format included hands-on training and a use-case competition that empowered cross-functional teams, from finance to scientific staff, to build real AI tools. One group explored an image classifier to evaluate experimental data, helping demystify AI and reduce hesitation. The workshop not only generated solutions estimated to save the Client $4.9 million annually but also unlocked 3,000 hours of scientific capacity. According to Client stakeholders, that reclaimed time could give their researchers the space to focus on what matters most: thinking deeply, innovating freely, and pursuing the next breakthrough. For their scientists, it was not just about doing more, it was about having the freedom to pause, reflect, and imagine what comes next.
What’s Next
This outcome is just one of the many stories we’re thrilled to be sharing in celebrating CREO’s 10-year anniversary. Since our founding in 2015, CREO has partnered with smart companies in life sciences, healthcare, and technology to solve urgent challenges and spark growth. With over 50 years of combined life sciences experience, our founders, Susan Acker-Walsh and Mike Townley, built a practitioner model driven by collaboration and innovation. This anniversary project reflects their dedication to impact, showcasing how CREO turns vision into reality.
“A decade ago, we founded CREO to put people first, drive transformative growth, and advance human health. These 100 case studies celebrate ten years of relentless excellence, bold impact, and potential unleashed – creating a better, healthier world.” – Susan Acker-Walsh, Co-Founder and CEO.
Over the coming months, we’ll reveal how our services and proven methodologies in strategic planning, M&A, digital transformation, AI, and more have transformed businesses. From saving millions of dollars in lost revenue through Salesforce implementations to enabling non-profit healthcare providers to reach underserved communities, these stories showcase the explosive growth potential of our clients and the broader industries we serve.
But this project isn’t just a look back: it’s a springboard for the future. By sharing these stories, we’re highlighting the scale and depth of our impact, driven by our relentless pursuit of excellence. These case studies reflect our belief that the best days are ahead, with explosive growth on the horizon. This milestone celebrates a healthier, better world forged through innovation and collaboration, and we’re excited to share lessons that inspire the next decade of progress.
Join Us Behind the Scenes
Want to dive into our decade of impact? Subscribe to our newsletter and follow us on LinkedIn for updates and behind-the-scenes insights into our process. Read our article on inflection points to learn more about how CREO helps organizations navigate change and drive transformative growth. What challenge could CREO solve for your business? Get in touch; we’d love to start a conversation on how we can support your goals. Let’s shape a healthier future together.