Jason Burke

Chief Strategy Officer

Jason Burke is the Chief Strategy Officer at CREO LLC where he leads the firm’s corporate and industry strategy as well as engagements related to AI, analytics, data sciences, and emerging technologies. Previously, he served as System Vice President and founding Chief Analytics Officer for the UNC Health Care System where he was responsible for analytical strategy, R&D, data governance, and consulting services for the $5B state-wide health delivery system. UNC Health Care was one of the first health care organizations to have been certified as reaching the highest level of analytical maturity by the Healthcare Information and Management Systems Society (HIMSS).

Burke is the author of one of the leading books on business analytics in health and life sciences (Health Analytics: Gaining the Insights to Transform Health Care, Wiley, 2013), and has served as both a founder and advisor to multiple industry and academic think tanks focused on business transformation with emerging technologies, analytics and data sciences. He has designed and taught new curricula in two of the top US business schools: Duke University’s Fuqua School of Business and UNC’s Kenan Flagler Business School. In addition to business analytics and data sciences, Burke’s interest areas also span strategy formalization, innovation, information technology, and entrepreneurship.

Previously, Burke served as global head of health and life sciences strategy, research and development for SAS, as well as holding strategy and management roles in organizations such as Microsoft, Quintiles, and GlaxoSmithKline. He has built numerous organizations from the ground up, covering functions such as new business strategies and models, product development, information technology, marketing and sales. He has appeared in numerous publications including Forbes, Becker’s Hospital Review, Information Management, InformationWeek, Health Management Technology, PharmaVoice, Drug Discovery and Development, and BioIT World.

Burke is a cognitive neuroscientist by training, holding degrees from Virginia Tech and the University of Missouri – Columbia.

Areas of Focus

Analytics & Data Sciences
Data Governance
Product Strategy & Management