Calleigh Crumpler brings a unique blend of technical acumen, B2B marketing expertise, and strong interpersonal skills to her role as a Senior Analyst at CREO. She adeptly navigates technical challenges, coordinates multifaceted projects, and elevates communications, making her a versatile asset to projects of all types, including complex transformation initiatives.
Calleigh holds a STEM MBA with concentrations in Marketing and Decision Analytics from NC State and a BA in Psychology from UNC-Chapel Hill. This background equips her to bridge the gaps among fragmented data and disparate systems, streamlining processes and enabling organizations to make smarter, data-driven decisions.
Calleigh specializes in data visualization, reporting, and scalable portfolio management systems that drive consistency across teams. Her empathetic relationship style enables her to deeply understand client pain points and gather requirements to build solutions, including trusted dashboards for everything from commercial sales performance to clinical trial tracking. Her technical expertise spans platforms including Smartsheet, ClickUp, Salesforce, HubSpot, Tableau, Power BI, and advanced Excel. She integrates AI-driven efficiencies into her work, including developing custom GPTs to automate reporting and reduce manual effort.
As a Senior Marketing Associate at CREO, she coordinated multi-channel B2B marketing strategies, with expertise in LinkedIn, email, and blog strategy. She worked with subject matter experts to translate specialized technical and scientific data into engaging communications. With a strong eye for graphic design and visual hierarchy, Calleigh leverages AI and design platforms to produce high-impact, executive-level deliverables and communications.
In project management, Calleigh excels at coordinating efforts across teams and workstreams. She has overseen logistics for executive planning sessions and large events, ensuring smooth execution through proactive communication and strong attention to detail.
Whether she’s improving CRM data quality, building reporting systems, or creating communications, Calleigh aims to develop smart solutions that enhance visibility and boost efficiency so teams can focus on their most meaningful priorities. She is also proficient in Spanish, bringing a valuable global perspective to her work.
Outside of work, Calleigh enjoys singing, listening to audiobooks, and volunteering.
