Category: Product Launch & Commercialization
Real insights for real learning and growth
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Product Launch & Commercialization
Surviving the First 18 Months: Why Every Product Launch Needs a Post-Launch Plan
The day your product launches is the culmination of years of planning and hard work; however, it’s only one chapter…
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Product Launch & Commercialization
Closing the Strategy-Execution Gap in Product Launches
A few years ago, an article in the Harvard Business Review caught my eye with the analysis that only 8%…